
About us
Soil Association Exchange is a new service for the world of farming, powered by years of experience and cutting-edge technology.
Our Story
Soil Association Exchange is here to support farmers and the way they do business. To change the way people see farming and the impact it has, and to harness the power of farming for the good.
We're here to help every type of farmer and grower get the most out of sustainable farming - reaping the financial benefits of feeding their communities while stewarding the land with nature in mind.
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Our online platform uses cutting-edge technology to help you measure the environmental and social impact of your practices and make positive differences that reward your efforts. Our team of agricultural experts work in partnership with you to help your business prosper, so you can make the most of your practices and produce - and get paid for regenerating the land.


Our History
Soil Association Exchange is backed by the Soil Association, a charity with 80 years of experience in supporting farmers to be profitable and sustainable.
Although historically associated with organic farming, today the Soil Association is proud to work with all farmers across the industry. In fact, their Innovative Farmers programme has engaged over 15,000 UK farmers since it launched in 2012.
Our knowledge of, and commitment to, sustainable agriculture is now more important than ever to ensure farmers can run profitable, sustainable businesses – that will last into the future.
Soil Association Exchange was initially funded with support from Lloyds Banking Group. We continue to work closely together to support the agricultural sector to transition to more sustainable practices and a net zero future.

Meet the team

Michael Hanley
Commercial Sales director
Stuart Robertson
Technical Lead


Lee Moody
Senior Fullstack Engineer

Shalini Roy
Fullstack Engineer

Annie Cole
Project Manager

Alex Burton
Marketing Manager

Fiona Owen
Team Administrator

Hugo Van Dorssen
Farm Advisor Team Leader

Michael Bond
Sales Manager

Sam Dymond
Customer Operations

Jack Butler
Customer Operations

Elin Davies
Service Delivery Manager

Vacant Role
Project Manager

Tamara Giltsoff
Researcher
Soil Association Exchange has been supported by:








